Creating brand spaces that do not merely display complex technologies but bring them to life emotionally and leave a lasting impression – that is what drives us.
With this objective in mind, we approached the project for our client Husky at drinktec 2025. As a partner for concept and realization, we were faced with the task of translating the guiding principle “Sustainability Without Compromise” into a viable architectural structure. The result is a trade fair presence that perfectly combines form and function and is now receiving international recognition: Our client Husky was awarded Gold at the NYX Awards for the stand co-designed and built by us.
Architecture centered around the Infinity Loop
On an impressive area of 1,023 square meters, we created an environment that goes far beyond a classic product presentation. The architectural centerpiece was the floating “Infinity Loop”. This central design element served not only as a visual anchor but also symbolized the core of the Husky corporate philosophy from afar: the endless cycle of sustainable production.
The stand’s architecture acted as an intuitive guidance system. It led visitors through a carefully orchestrated experience where physical exhibits merged seamlessly with media staging. High-performance injection molding systems were not displayed in isolation but were structurally integrated into the overall concept as an integral part of a living “Manufacturing Story”.
Award-winning excellence in two categories
The fact that this interplay of complex mechanical engineering, digital storytelling, and high-quality trade fair construction was able to prevail against global top brands is demonstrated by the awards Husky received in the following categories:
Trade Show / Exhibit Design
Interactive Advertising Design
This success underscores our ambition at Raumtechnik to transform brand messages into unforgettable experiences through precise craftsmanship and strategic design.
Success through partnership
A project of this magnitude relies on perfect coordination. Our thanks go to the team at The Virtual Wild for the outstanding digital content production that brought our architectural structure to life, as well as to our client Husky for their long-standing trust in our expertise. We are proud to have built the stage for this success.
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