Raumtechnik for Mercedes-Benz at CES 2023 in Las Vegas
With a project for Mercedes-Benz at the CES 2023 in Las Vegas, Raumtechnik Messebau & Event Services GmbH
has successfully started the new trade fair year. In cooperation with the Stuttgart agency jangled nerves, which
was responsible for the conception of the project, Raumtechnik realized an exhibition stand for the Stuttgart-based
carmaker that completely delighted visitors to the world’s largest trade fair for consumer electronics.
On an exhibition area of almost 1,000 square meters, Mercedes-Benz presented a number of innovations of the future
under the motto “Tech to Desire”, such as the high-power charging network, a life-size model of the VISION EQXX
as well as cooperations with Apple Music and ZYNC. Raumtechnik needed only five weeks for the implementation,
including the manufacturing and construction of the booth. “We are particularly proud of the passion of our team.
Across thousands of kilometers, to successfully realize such complex projects is the pinnacle of our industry,” said
Bernd Schury, Member of Board of Raumtechnik Messebau & Event Services GmbH.
The trade fair stand for Mercedes-Benz realized by Raumtechnik ensured a high recognition value with a kaleidoscope
specially produced for the CES, whose hexagonal structure with mirrored surfaces and an LED wall created a
particularly impressive overall image.
The “Superdackel” also caused a stir in Las Vegas – a tribute to the legendary bobblehead, which celebrated its comeback on the Mercedes-Benz exhibition floor at CES 2023. In collaboration
with entertainment brand SUPERPLASTIC, the automotive group created a modern version of the iconic figure, which was presented as an oversized sculpture on the exhibition stand produced
“We are delighted that the trade fair year got off to such a grand start for Raumtechnik,” said Bernd Schury.