Mercedes-Benz showcases the Icons of the ’90s and 2000s.

From April 11 to November 2, 2025, the special exhibition Youngtimer at the Mercedes-Benz Museum takes visitors on a vibrant journey through the world of iconic cars from the ’90s and 2000s. Ten standout vehicles from this era are showcased in creatively designed themed settings “Easy Life,” “Supersonic,” and “Feinsinn” – each offering a unique perspective on the lifestyle and design trends of the time. Adding to the experience, five more Youngtimers are staged in oversized packaging, just like model cars come to life.

We were responsible for bringing this colorful exhibition to life, with a focus on highlighting the functionality, precision, and aesthetics of the vehicles through high-quality design and execution.

A big thank you to the Mercedes-Benz Museum and the creative agency NEONRED for the great collaboration and inspiring concept!

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