As a symbol for the worldwide expansion during the previous year, with locations in Asia, North America and Europe, there was the “´GANTER WORLD”: a 4,6 m high white ball in the middle of a completely black stand. Inside the ball, the visitors could experience the company’s development virtual and three-dimensional by means of a 360° projection.

When designing the stand, particular materials with “job-site character” were used, such as tape, foot rule and MDF. Thus the company could demonstrate that with very simple means a big effect can be reached.
 The 66m² stand, designed by Ganter Interior and built by Raumtechnik Messebau & Event Services GmbH, has been honored with the ADAM Award 2011, Category M, by the jury of the FAMAB. This prize for exhibition and brand performances, first awarded in 2001, dignifies the architecture and design as well as the communication of the business objectives of the performance.

The attractiveness of the Chinese market for Raumtechnik arises out of the fact that increasing numbers of trade fairs are taking place in Asia’s high-growth sales markets, above all in China. It is to be expected that, with the proposed investment in trade fair infrastructure, the number of trade fairs in China will increase sharply. According to ADMA, for instance, the three exhibition centres of Shanghai, Beijing and Guangzhou alone saw an increase of 77 in the number of trade fairs held in 2010.

“It is beyond all doubt that the successful realisation of trade fair stands and event structures in China needs a local presence, in project management and, above all, in production,” says Achim Reinhuber, managing director of Raumtechnik. “It’s important for us to be professionally active for our customers in this dynamic growth region on the strength of our own resources.”

The Chinese subsidiary boasts some 2,500 square metres of newly built operating area and has its offices in Pudong. Responsible for the operative business is local General Manager Wolfgang Veit. A member of staff at Raumtechnik since 1998, he initially worked as a project leader before becoming a team leader in project management for many key accounts in Asian projects. The position of Executive Director has gone to Ralf Braun. An authorised signatory, Ralf Braun has been in charge of the company’s commercial division for more than ten years.

Raumtechnik Messebau & Event Services GmbH, the 3-D marketing specialist, provides exhibitors with the entire range of professional trade fair construction services.  From planning and international project management, right through to the production and design of ambitious trade fair and exhibition projects.

2010, about 430 exhibition performances and events were realized in 25 countries worlwide. A great deal of the sales volume was achieved with international projects such as in Dubai, Tokio, Stockholm, Abu Dhabi and Toronto. In addition to the growth in the demand of the patronage the gain of new attractive customers was responsible for this remarkable result. Thus many top companies such as LEGO, BAVARIA Yachtbau, Specialized, Sirona, Knaus Tabbert, United Navigation or Atlas Copca now belong to the satisfied customers of Raumtechnik.
Achim Reinhuber, General Manager for 15 years, feels happy about this extremely positive development: “We have managed the worldwide economic crises challenges successfully and our customers have to catch up.“
Raumtechnik has 181 employees in Ostfildern and Cologne with upward trend. Due to the sucess they receive a bonus like in the past years.
Next step in the company's future strategy is the opening of an own fabrication in Shanghai in the second quarter of 2011. Futher locations are to be followed soon in the strategic important regions of the world (i.e. India).